Toys on your 11.11 list? How to choose by age, not just by looks
How to pick toys that suit a child's age and stage: what age labels mean, toys for babies, toddlers, preschoolers and older kids, and what to check before you order.
Blog
Family guides
Plain guides to age labels, toy safety, baby sizes and gifts by age.
11.11 family guides
Your 11.11 guide to shopping for kids: toys, baby gear and clothes
A calm 11.11 plan for families: list what each child needs, check age ranges and sizes first, read safety warnings and avoid buying toys that will sit unused.
Safety and size basics
Baby and kids clothing sizes explained: age, height and fit
How baby and kids clothing sizes work: age based sizes, height and weight charts, sizing up, fabrics for sensitive skin and what to check before ordering online.
How to read toy safety labels and warnings
What the symbols and warnings on toy packaging mean: age labels, the small parts warning, safety marks, battery and magnet warnings, and what to keep for later.
Christmas gift ideas
Christmas gifts for new parents: practical picks they will actually use
Thoughtful Christmas gift ideas for new parents and their babies: feeding and bath essentials, clothes in bigger sizes, comfort for parents and gifts of time.
Christmas gift ideas by age: from babies to big kids
Christmas gift ideas sorted by age, from babies and toddlers to preschoolers and older kids, with safety tips and ideas for gifts that get played with long after the day.
Everyday parenting
STEM learning at home: simple toys and activities by age
Easy ways to bring science, technology, engineering and math into everyday play at home, with toy and activity ideas for toddlers, preschoolers and school age kids.